Branding, or rebranding, an office space might seem like a lot of work. Besides cost, it can also take a lot of time and effort to finish. But then you wonder, why do some companies still insist on doing it? Despite the sweat and tears, office branding is important, apparently. In fact, the importance of
Have you ever entered an unfamiliar place or building, and couldn’t find where the restroom was? You wanted to ask people, but they seemed very occupied that you don’t want to interrupt them. Situation like that is when the use of wayfinding signage comes to play. According to SEGD, wayfinding “refers to information systems that
When you sell goods, of course you’ll pay most attention to the “actual” goods: the quality, the design, etc. However, most marketers know that product packaging is just as important as the product inside and that there are certain rules to product packaging. A good product packaging can be more than just a package; it
Have you ever received leaflets, brochures, notebooks, or even calendars with a brand’s name on it? Those are part of what we call as marketing collateral, and the examples above are among some of the most popular collaterals. But what is it exactly, and why is marketing collateral important? In short, marketing collateral is media
When you’re about to start a multi-platform marketing effort, every supporting aspect to your branding must be uniformed: the design, the color, the message, etc. This is the way to make people recognize your brand. Also, it will keep people recognizing when it appears in different platforms of advertising. To ensure this, every business should
Ensuring that your business gets huge media coverage is always one of marketing goals. It will subsequently lead you to bigger audience, engagement, and exposure, and your business growth can definitely benefit from it. One strategy to directly reach media and journalists is through press conference – in addition to press release. It has some
When your business gets coverage and exposure from huge mainstream media, you know it is marketing done right. Getting a mention in news, TV programs, and media alike is important if you want to reach more audience, investors, etc. In order to receive the highly-desired media coverage, company should prepare a good, well-thought press release.