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  • Posts tagged "branding"

Why Office Branding Is Important

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admin
Friday, 11 December 2020 / Published in Blog
office branding
Branding, or rebranding, an office space might seem like a lot of work. Besides cost, it can also take a lot of time and effort to finish. But then you wonder, why do some companies still insist on doing it? Despite the sweat and tears, office branding is important, apparently. In fact, the importance of
brandingoffice branding

The 4 Different Types of Wayfinding Signage

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admin
Friday, 11 December 2020 / Published in Blog
wayfinding signage
Have you ever entered an unfamiliar place or building, and couldn’t find where the restroom was? You wanted to ask people, but they seemed very occupied that you don’t want to interrupt them. Situation like that is when the use of wayfinding signage comes to play. According to SEGD, wayfinding “refers to information systems that
brandingwayfindingwayfinding signage

3 Basic Rules to Product Packaging

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admin
Friday, 11 December 2020 / Published in Blog
product packaging
When you sell goods, of course you’ll pay most attention to the “actual” goods: the quality, the design, etc. However, most marketers know that product packaging is just as important as the product inside and that there are certain rules to product packaging. A good product packaging can be more than just a package; it
brandingmarketingproduct packaging

Reasons Why Marketing Collateral Is Important

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admin
Friday, 11 December 2020 / Published in Blog
marketing collateral
Have you ever received leaflets, brochures, notebooks, or even calendars with a brand’s name on it? Those are part of what we call as marketing collateral, and the examples above are among some of the most popular collaterals. But what is it exactly, and why is marketing collateral important? In short, marketing collateral is media
brandingcollateralsmarketingmarketing collateral

Why Every Business Should Have Brand Guidelines

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admin
Friday, 11 December 2020 / Published in Blog
brand guidelines
When you’re about to start a multi-platform marketing effort, every supporting aspect to your branding must be uniformed: the design, the color, the message, etc. This is the way to make people recognize your brand. Also, it will keep people recognizing when it appears in different platforms of advertising. To ensure this, every business should
brandbrand guidelinesbrandingmarketing

Expanding Media Coverage Through Press Conference

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admin
Thursday, 10 December 2020 / Published in Blog
press conference
Ensuring that your business gets huge media coverage is always one of marketing goals. It will subsequently lead you to bigger audience, engagement, and exposure, and your business growth can definitely benefit from it. One strategy to directly reach media and journalists is through press conference – in addition to press release. It has some
brandingcommunicationsmarketingmediamedia coveragepress release

Expanding Media Coverage Through Press Release

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admin
Thursday, 10 December 2020 / Published in Blog
press release
When your business gets coverage and exposure from huge mainstream media, you know it is marketing done right. Getting a mention in news, TV programs, and media alike is important if you want to reach more audience, investors, etc. In order to receive the highly-desired media coverage, company should prepare a good, well-thought press release.
brandingcommunicationsmarketingpress release

The Irreplaceable Role of Internal Publications

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admin
Thursday, 10 December 2020 / Published in Blog
internal publications
Maintaining good and effective communication is one of the keys to a successful organization and business. Keeping the employees engaged and informed on the latest company development can create a sense of belonging as well as excitement among those who run the business. In return, everyone becomes eager to participate in the affairs and partake
brandingcommunicationsinternal publicationsmarketingnewsletter

Optimizing the Use of Mobile Apps for Business

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admin
Monday, 07 December 2020 / Published in Blog
mobile apps for business
In this day and age where the use of mobile phone has become a staple among people, mobile apps has emerged as one of the many marketing tools for business. Not merely a tool, if utilized and designed properly, the use of mobile apps for business can be very beneficial and help enhancing the brand.
applicationbrandingmarketingmobile appsWeb & Mobile Apps

Essential Guide to Plan a Webinar

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admin
Monday, 07 December 2020 / Published in Blog
guide to plan a webinar
Have you ever heard of the term webinar? Or have you probably joined one? In the last few years, we have seen a rise in the popularity of webinar, particularly in 2020, in which direct human contact is greatly limited due to pandemic. The need for business to have a guide to plan a webinar
brandingmarketingVideo Productionwebinar
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