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  • Posts tagged "marketing"

3 Basic Rules to Product Packaging

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admin
Friday, 11 December 2020 / Published in Blog
product packaging
When you sell goods, of course you’ll pay most attention to the “actual” goods: the quality, the design, etc. However, most marketers know that product packaging is just as important as the product inside and that there are certain rules to product packaging. A good product packaging can be more than just a package; it
brandingmarketingproduct packaging

Reasons Why Marketing Collateral Is Important

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admin
Friday, 11 December 2020 / Published in Blog
marketing collateral
Have you ever received leaflets, brochures, notebooks, or even calendars with a brand’s name on it? Those are part of what we call as marketing collateral, and the examples above are among some of the most popular collaterals. But what is it exactly, and why is marketing collateral important? In short, marketing collateral is media
brandingcollateralsmarketingmarketing collateral

Why Every Business Should Have Brand Guidelines

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admin
Friday, 11 December 2020 / Published in Blog
brand guidelines
When you’re about to start a multi-platform marketing effort, every supporting aspect to your branding must be uniformed: the design, the color, the message, etc. This is the way to make people recognize your brand. Also, it will keep people recognizing when it appears in different platforms of advertising. To ensure this, every business should
brandbrand guidelinesbrandingmarketing

Expanding Media Coverage Through Press Conference

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admin
Thursday, 10 December 2020 / Published in Blog
press conference
Ensuring that your business gets huge media coverage is always one of marketing goals. It will subsequently lead you to bigger audience, engagement, and exposure, and your business growth can definitely benefit from it. One strategy to directly reach media and journalists is through press conference – in addition to press release. It has some
brandingcommunicationsmarketingmediamedia coveragepress release

Expanding Media Coverage Through Press Release

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admin
Thursday, 10 December 2020 / Published in Blog
press release
When your business gets coverage and exposure from huge mainstream media, you know it is marketing done right. Getting a mention in news, TV programs, and media alike is important if you want to reach more audience, investors, etc. In order to receive the highly-desired media coverage, company should prepare a good, well-thought press release.
brandingcommunicationsmarketingpress release

The Irreplaceable Role of Internal Publications

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admin
Thursday, 10 December 2020 / Published in Blog
internal publications
Maintaining good and effective communication is one of the keys to a successful organization and business. Keeping the employees engaged and informed on the latest company development can create a sense of belonging as well as excitement among those who run the business. In return, everyone becomes eager to participate in the affairs and partake
brandingcommunicationsinternal publicationsmarketingnewsletter

Optimizing the Use of Mobile Apps for Business

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admin
Monday, 07 December 2020 / Published in Blog
mobile apps for business
In this day and age where the use of mobile phone has become a staple among people, mobile apps has emerged as one of the many marketing tools for business. Not merely a tool, if utilized and designed properly, the use of mobile apps for business can be very beneficial and help enhancing the brand.
applicationbrandingmarketingmobile appsWeb & Mobile Apps

Essential Guide to Plan a Webinar

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admin
Monday, 07 December 2020 / Published in Blog
guide to plan a webinar
Have you ever heard of the term webinar? Or have you probably joined one? In the last few years, we have seen a rise in the popularity of webinar, particularly in 2020, in which direct human contact is greatly limited due to pandemic. The need for business to have a guide to plan a webinar
brandingmarketingVideo Productionwebinar

Here’s Why Web Series Popular

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admin
Monday, 07 December 2020 / Published in Blog
youtube and web series
The way business advertises and promotes brands have been developing over time and have only become more and more varied. From hard sell technique, like TV ads, to soft sell, like releasing branded web series. Even though web series probably is still not as popular as other advertising methods, we predict it will become significantly
brandingmarketingweb seriesYoutubeYoutube series

Tips for Successful Event Coverage

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admin
Monday, 07 December 2020 / Published in Blog
event coverage
Increasing engagement is almost on every brand’s to-do-list. Various marketing efforts are available at your disposal for brand to reach customer and your potential ones. From printed to social media ads, event marketing is also a popular choice among marketers. However, not only is it important to carefully plan and execute the event, a successful
brandingevent coveragemarketingVideo Production
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