The way business advertises and promotes brands have been developing over time and have only become more and more varied. From hard sell technique, like TV ads, to soft sell, like releasing branded web series. Even though web series probably is still not as popular as other advertising methods, we predict it will become significantly more and more popular in the next few years.
The reason behind this is because it has several aspects that make it superior compared to the rest. Besides the rise of digital world and social media, let’s break down the remaining factors that contribute to the success of web series.
Web series can be uploaded to social media and streaming service platforms – and one of the most popular home for web series is Youtube. You know the deal: uploading video to Youtube is free, and the platform even provide insight into how your video performs. It might be different for different platforms, but it’s still far more affordable compared to placing ads on TV.
Your budget will most likely be spent on video production, especially if you want to produce one with excellent quality.
Mean to Spread Message
Through web series, your brand can send a message to in a more “refined” way. You will have the opportunity to develop your message into story that some of your audience might enjoy more. Time limit in web series also allow you to keep your audience’s attention intact.
It is important to point out that advertisement these days strike the public from almost every direction. From TV, social media, radio, to billboard, whenever you turn your head, you see ads. Even when audience don’t to see them, they keep seeing them. How annoying and intrusive is that?
By utilizing web series, brand have the opportunity to actually offer something to audience: entertainment value; they will not be bombarded with mere advertisement, but there is actually story and entertainment for them, and the time they spend will be worth it. When your audience actually enjoy your web series, the message you’re trying to get across will with be internalized more deeply. Seeing how effective of an advertisement method web series is, every brand with the right budget and resource should plan to create their web series. The effort might be bigger, but the impact you build on your audience is also bigger.