Branding, or rebranding, an office space might seem like a lot of work. Besides cost, it can also take a lot of time and effort to finish. But then you wonder, why do some companies still insist on doing it? Despite the sweat and tears, office branding is important, apparently.
In fact, the importance of office branding goes beyond merely serving aesthetic values. It’s also highly beneficial for business because it helps, in several aspects, company to grow.
- Gives good impression to potential clients
They say first impression is everything. So when potential partners/clients walk in the door to your office, you’d want to impress them. They would be able to tell right away your business and its value.
It also adds points to professional image because you actually take the time to design your workplace, and it will result in more confidence towards your company.
- Motivate employees
As much as office branding attracts and impresses ‘outside’ people, it is actually employees who will enjoy the most benefit. With your office showing its value and identity, employees can acknowledge and relate to them, which results in a sense of belonging in the company.
Not only sense of belonging, it will create a positive environment as well that can help employees work better and more productively.
- Incites creativity
Creative surrounding can boost creativity from employees. While office branding usually employs company’s identity (color, logo, etc.), it’s possible for employees to contribute by giving a touch of their own personality and story.
With advantages it provides to different aspects of business, office branding will become more and more popular. With many big brands, like Google and Microsoft already doing it, more companies will get inspired to make their workplace really their own and part of the brand.