Have you ever entered an unfamiliar place or building, and couldn’t find where the restroom was? You wanted to ask people, but they seemed very occupied that you don’t want to interrupt them. Situation like that is when the use of wayfinding signage comes to play.
According to SEGD, wayfinding “refers to information systems that guide people through a physical environment and enhance their understanding and experience of the space”. Furthermore, SEGD further noted that wayfinding signage is particularly more important in places or facilities that are more complex, such as hospital and transportation facilities. In its types, there are four different types of wayfinding signage.
This type of signage tells readers where they are, and it also serves as general wayfinding landmarks. Some of the examples for this is entries and exits, as well as post signs that identify various rooms and destinations around a facility. The “You’re Here” signage is also a good example of identification signage.
Directional signage helps people reach their destination. Typically, directional signage is in junctions or generally spots people might look for directions. Space IQ reminded that continuity is key, and people getting lost indicates failure in design.
Examples for this type of signage is junction signage, colored lines on the floor, and overhead signs.
Informational signage is usually related to the facility as a whole. As visitors continue to roam around the facility, this type of signage can enrich them on information about the place.
Examples for this are informational signage on amenities (Wi-Fi), accommodations (elevator, lift), facilities (restrooms), and business information (operational hours).
Regulatory signage’s function is to inform, establish and reinforce rules and safety standards in facility. Examples for this are regulations (no smoking, no parking) and access control.
After understanding the types of wayfinding signage, it’s worth reminding that when you can design it well, it can be come a branding tool. Wayfinding signage can utilize certain aspects, such as font and color palette, associated with the place or brand.