In this day and age where the use of mobile phone has become a staple among people, mobile apps has emerged as one of the many marketing tools for business. Not merely a tool, if utilized and designed properly, the use of mobile apps for business can be very beneficial and help enhancing the brand.
Not only creating deep brand awareness among existing and potential users, mobile apps can also enhance customer royalty and engagement between them and your business. If that sound interesting already, let’s look deeper at the benefits of mobile apps for business.
Increase brand presence and awareness
Smartphones have become an integral life in our life. According to Kommando Tech, on average people spend 3 hours and 15 minutes on their phones. Those hours are usually spent on various apps that users use regularly.
When you have people downloading your apps and using them regularly, the more exposure your business will get. Tech Times said this is because people “tend to associate with images they see more often”. With this knowledge, it’s important to consistently show your brand logo among the different menus on your apps. It will ultimately increase users’ awareness and your brand’s presence.
However, there is one fundamental aspect you must remember. In order for users to install and use your mobile apps, it must offer a positive user experience (UX). Therefore, not only will users be aware, they will also find it useful.
Build stronger customer service and loyalty
Mobile apps can be a go-to for your costumers when they have questions about your product or business in general. Compared to other channel, it is probably a simpler method for when customers want to get information or want to know more about what your business offers or sells, anytime, anywhere.
Besides customer service, business can even build customer royalty by utilizing different features available on mobile apps, such as push notification to inform users about discounts, etc. Having more customers aware of your marketing programs will ultimately increase sales and contribute to business growth.
Build database
If you’re looking to studying the pattern of customers’ behavior, activities, and preferences, look no further. Mobile apps is the right source of information to gather relevant information on your costumers. The analysis on these data can become the base for your next marketing strategy or improvement on the apps itself. Not only increasing customer experience, right utilization of data can also help boost sales.
Now that it has captured your attention, make sure that you carry out necessary research before you start designing you mobile apps. It will guarantee positive user experience among your users. It also will avoid your mobile apps from becoming one of those apps that users mainly ignored.