Increasing engagement is almost always on every brand’s to-do list. Various marketing efforts are available to reach your customers and potential customers. From print ads to social media, event marketing is also a popular choice among marketers. However, apart from careful event planning and execution, successful event coverage is equally important. What is Event Coverage?
Ensuring that your business gets huge media coverage is always one of marketing goals. It will subsequently lead you to bigger audience, engagement, and exposure, and your business growth can definitely benefit from it. One strategy to directly reach media and journalists is through press conference – in addition to press release. It has some