Have you ever heard of the term webinar? Or have you probably joined one? In the last few years, we have seen a rise in the popularity of webinar, particularly in 2020, in which direct human contact is greatly limited due to pandemic. The need for business to have a guide to plan a webinar and understand the importance of it is urgent.
However, even before 2020, webinar has always been an effective communication tool. Webinar, short for web seminar, is an online seminar that allows you to talk to a big number of attendees without meeting face-to-face. It can be held anywhere, anytime; it’s very efficient and flexible, both for organizer and invitees.
In marketing, it’s very possible to utilize webinar for lead generation, which can be an asset for business. Additionally, webinar can be the right platform to connect with participant as well sending brand’s business to them. In order to have a successful webinar, planning is important. Besides a strong and interesting topic, other aspects should be thought and curated carefully, according to WordStream.
Choose a specific topic – avoid being general and vague. You would want to dive into details as deep as possible, and you only have a limited time to cover all important information. Therefore, when if you choose a general topic, you will likely lose your participant’s attention and engagement during the event.
Choose speaker with expertise in the chosen topic. Also, ensure that they are comfortable with talking in front of camera. If the event will include and QnA session, inform your speaker beforehand, and if possible, prepare a list of potential questions.
Presentation slides is oftentimes necessary in webinars to support host and speaker. If you intend on not losing your participant’s attention, don’t make boring slides. Don’t put every word you’d say on them; instead, include graphics and other supporting media to give emphasis to your point – as well as keeping participants engaged.
Script simply help you navigate the event and help you stay on track. Not only for host, speaker can also benefit from preparing a script prior to the event.
These aspects are what you have to think, consider, and prepare carefully in the planning stage of webinar. Use them as a guide to plan your next webinar. With a strong foundation, there’s no other way for your webinar but to be a success.