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Branding is important in business, regardless of which line of business your company is in. The main purpose of branding is to introduce people, especially your customers, to your business and the services it offers. Furthermore, by exercising the right branding strategy, your business can develop its unique identity and shows its strengths and unique
Advertising effort can take on different forms: display, social media, printed, et cetera. And among those forms, we also know video advertising. Part of digital advertising cluster, video advertising has become one of marketers’ favorite advertising options due to its nearly unmatched ability to capture audience’s attention. The question is: what does make video an
In an era where people rely heavily on search engine, business should be able to acknowledge and take advantage of marketing opportunity resulted from that phenomenon. It’s kind of hard to imagine people living in this age without using the help of Google, and so, business should understand the right strategy that it can implement
Managing relationship with customers can be a complicated task, no matter in what line of business your company is in. With each customer, there are different things to handle, and keeping up with each and every customer’s latest update can seem daunting. Since it exists to help you with that crucial task, CRM is important
How many businesses today sell their products exclusively through physical stores? Not many anymore, in my opinion. Ever since online selling became possible, it has become a top choice and a favorite among business owners. However, its popularity is not without reason as there are actually many advantages of e-commerce for businesses. Below are some
With the rise of social media and the ever-growing numbers of its users worldwide, expanding advertising effort to the social media platforms seems to be the only option. However, some marketers might find the strategy quite tricky, especially compared to more conventional advertisements. Among some of the most popular platforms for social media marketing are
With over 3.80 billion users in the world, social media has become a challenge to conquer for every business marketer. Social media marketing has become one of the main marketing strategies for business. Then, what is social media marketing? Social media marketing is the process of creating and sharing content through social media platforms with the intention of achieving
Interested in working in an agency? Let’s get to know the dictionary terms of the agency world that are commonly used and practiced on a daily basis. If you’re an agency kid, you must be familiar with these terms: A Agency: A company that provides services to create, design and handle marketing needs such as
“Consumers are 64-85% more likely to buy a product after viewing a product video.” – Big Commerce In today’s business, digital marketing has transformed into video marketing. Now, people do not just want to read content, they want it to be visualized in the form of videos. Brand Watch estimated that people spend over 1 billion hours