L
- Landing Page: A web page that users visit first when they click on a link from an ad or search engine result.
- Lead: A potential customer who has shown interest in a product or service.
- Location-Based Advertising: A type of online advertising that targets users based on their physical location.
M
- Mobile App: An application designed for mobile devices such as smartphones and tablets.
N
- Newsletter: A periodical publication that is sent to subscribers via email.
O
- Organic: Refers to traffic or engagement that is gained without the use of paid advertising.
P
- Page Views: The number of times a page on a website is viewed.
- Paid Marketing: A type of marketing that involves using paid advertising to promote products or services.
- Posting: The act of sharing content online, such as a blog post or social media update.
- Privacy Compliance: The practice of ensuring that all data collected from a website or other source complies with privacy laws and regulations.
R
- ROI (Return on Investment): The amount of profit generated from an investment.
S
- Search Engine: A website that allows users to search for information online.
- SEO (Search Engine Optimization): The practice of optimizing a website so that it ranks higher in search engine results pages (SERPs).
- Site Map: A list of all the pages on a website, organized in a hierarchical structure.
- Social Media Optimization (SMO): The practice of optimizing a website or social media profile so that it can be easily shared and promoted on social media.
T
- Target Audience: The specific group of people that a business or brand is trying to reach with its marketing efforts.
- Template: A pre-made design or layout that can be used to create new content.
- Thumbnail: A small image that represents a larger image or video.
- Trending: Refers to a topic or content that is currently popular online.
U
- Unique Visitor: A visitor to a website who is a unique individual, as opposed to a bot or other automated program.
- User Experience Design: The process of designing products and services that are easy to use and enjoyable for users.
- User Experience Platforms: Platforms that provide tools and features for designing and building user experiences.
- User-Generated Content (UGC): Content that is created by users of a website or online platform.
V
- Viral: Refers to content that is shared and spread rapidly online.
W
- Web Analytics: The process of collecting and analyzing data about website traffic and behavior.
- Webinar: An online seminar that is typically conducted via video conferencing.
- Web Crawler: A software program that automatically browses the web and collects data about websites.
- Web Hosting: The service of providing storage space and access for a website.
- Website Experience Analytics: The process of analyzing data about how users interact with a website in order to improve the user experience.
- WordPress: A popular open-source content management system that can be used to create websites and blogs.
Y
- YouTube: A video-sharing platform where users can upload, watch, and share videos.
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