“Consumers are 64-85% more likely to buy a product after viewing a product video.” – Big Commerce
In today’s business, digital marketing has transformed into video marketing. Now, people do not just want to read content, they want it to be visualized in the form of videos. Brand Watch estimated that people spend over 1 billion hours watching Youtube videos a day. It shows that the video’s popularity has increased. Today’s generation has doubled the amount of time watching online videos every day since 2015. The data also proves just how much people love and prefer video. If you haven’t started considering to produce videos for your business marketing, these benefits will convince you otherwise.
Increases traffic
Kleiner Perkins reported that videos contribute to the vast majority (two-thirds) for internet traffic. Therefore, if you have not started taking the plunge into producing videos, you are losing out on a huge amount of potential client traffic. Remember, the more traffic it is, the more sales you are likely to get.
Easy to share
Videos are easy to consume and shareable. When you create video content that contains emotional or interesting messages, your audiences would want to share them. The more people share them, the greater the reach of potential customers viewing and feel attracted to engage with your brand.
Build brand awareness
Videos can create strong emotional responses like happiness, sadness or more, unlike other media. You need to engage your audiences with informative and eye-catching content to build brand awareness. In that case, visuals can make a difference and have a lasting and stronger impression than only text. This will leave a memorable impression which is important to your brand.
Boost SEO ranking
Studies show that search results containing videos are 40% more likely to be clicked other than those without. Make sure that the video title and the caption are clear. It also must be to-the-point to make it easier for people to find you. Indeed, video presence can help boost your SEO rankings and make your business stand out in the crowd of competitors.
Improve website conversion rates
Converting views to clients is the objective of marketing, and video can do this effectively. EyeWideDigital shows that having a video on the landing page can boost conversion rate by 80% compared to just a page with text and graphics. Having a video produced for the company’s landing page site can keep your visitors be interested to watch it. This is potential to double your conversion rate.
Transforming your digital marketing strategy into video marketing would be nothing but beneficial for your business. By doing this, you will understand that the majority of users prefer watching videos over reading. Other than that, videos also deliver and have great on your investment. It also can explain your company’s objective to the audiences better. So, make your company memorable and begin your video production now.
References:
- https://www.bigcommerce.com/blog/ecommerce-product-videos/
- https://www.forbes.com/sites/forbesagencycouncil/2020/01/07/the-evolution-of-digital-marketing-to-video-marketing/#cdc130c52988
- https://vivamedia.ca/10-benefits-of-corporate-video-production/
- https://alltopstartups.com/2018/11/07/5-benefits-of-corporate-video-production/