Branding is important in business, regardless of which line of business your company is in. The main purpose of branding is to introduce people, especially your customers, to your business and the services it offers. Furthermore, by exercising the right branding strategy, your business can develop its unique identity and shows its strengths and unique values.
Among the many tools, video profile for branding is considered a more effective method even though the information included is generally similar to the ones in other formats of company profile. The reasons behind this are almost similar to why video advertising more has been becoming more and more popular compared to its other counterparts: video just naturally captures viewers’ attention, and it has the ability to make viewers’ invested.
If you have been considering to make a video profile for your company, you might as well realize the plan. Aim high – if possible, hire professionals to help you making the video. However, most importantly, there are several information that you should put in your video profile for branding.
First and foremost, tell the audience who you are – the most basic information ever. Every branding piece will require you to immediately introduce yourself, and it is particularly important in videos because every second is crucial. Be direct in explaining who you are…
… and what you do. Your services and what you offer is another important piece of information since it’s what you sell. Include portfolio of works you’ve done for your clients so that audience have the opportunity to see for themselves.
Be as creative as possible. If you want to establish your company’s identity, video profile is the best place to do it. Through this medium, you can show your “style” and what sets you apart from your competitors.
Another important piece to pay attention to is how you share the video. Think about where you want to put your video and how you want to share it with the world. You have Linkedin, Youtube, Instagram, even Tiktok at your disposal. As displaying it in the front page of your website is a no-brainer, consider to share it through other platforms as well. As videos rank higher in search engine, it will help more people to find you.