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Branding is important in business, regardless of which line of business your company is in. The main purpose of branding is to introduce people, especially your customers, to your business and the services it offers. Furthermore, by exercising the right branding strategy, your business can develop its unique identity and shows its strengths and unique
Advertising effort can take on different forms: display, social media, printed, et cetera. And among those forms, we also know video advertising. Part of digital advertising cluster, video advertising has become one of marketers’ favorite advertising options due to its nearly unmatched ability to capture audience’s attention. The question is: what does make video an