Increasing engagement is almost on every brand’s to-do-list. Various marketing efforts are available at your disposal for brand to reach customer and your potential ones. From printed to social media ads, event marketing is also a popular choice among marketers. However, not only is it important to carefully plan and execute the event, a successful event coverage is just as important.
Marketing event is beneficial because brand has the chance engage directly with costumer and, with right approach, establish a deeper connection with them and the entire stakeholder. As mentioned, planning and executing an event are very determining in the success of the event. However, documenting the event is just as crucial because it can become part of your portfolio and be used to reach more customer who fail to attend the event.
Ideally, event coverage is done by professionals since creating a well-made documentation will require you to have proper equipment and crew with specialized skills. To ensure your event coverage run smoothly, CLE summarized things to pay attention to for a successful event coverage.
To make a good quality video, understanding different lighting techniques is key. Different lighting techniques will create different tones and feels to the video. However, most event coverage usually employ a rather basic technique with focus to light the stage and the faces of people onstage. CLE added that it may be useful to consider the use of backlight and projection mapping to achieve “a more defined look” and to “reduce shadows”.
Color choice for clothing can give a big impact in video. Choose wisely and take into consideration the color of the backdrop: contrasting colors are the best option for this.
Clothing choice can also affect audio quality. If the use of handheld microphone is not possible, place it speaker’s collar instead of scarf or V-neck top.
Spare some time for rehearsal and sound check with speaker or presenter. As mentioned before, the placement of microphone is crucial. Sound check will allow you to adjust the placement appropriately.
Study other factors that might affect the audio quality of your video, such as machine noises and building-related factors. Those aspects above, if handled and executed well, can help create a high quality event coverage video. Once you finish the video-making process, you can utilize the final product for multiple purposes, including marketing purposes. This can be part of your portfolio, and invitation for customers to join the next event.