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Increasing engagement is almost always on every brand’s to-do list. Various marketing efforts are available to reach your customers and potential customers. From print ads to social media, event marketing is also a popular choice among marketers. However, apart from careful event planning and execution, successful event coverage is equally important.
What is Event Coverage?
Reporting from IDNTimes, event coverage or media coverage is content that mentions, displays, and discusses a brand, either in the form of articles, videos, or RSS Feed (Really Simple Syndication), which is a data presentation used to store titles or brief descriptions in a readable form. This content will have the purpose of signaling the market presence of a brand or company.
Benefits of Event Coverage
Reporting from Ewise Communication, event coverage has a significant role in brand awareness. With this documentation, brands or companies can reach a wider audience. This activity can also build the company’s image to look more credible. Event documentation that features positive interactions with customers can also help you build stronger and more meaningful relationships.
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Ways to Maximize Event Coverage
Positive media coverage of your event can be a powerful tool to increase brand awareness, attract new customers, and strengthen your credibility. However, getting quality media coverage isn’t always easy. Therefore, here’s how to maximize event coverage and get more out of your event:
Choose the Media You Want to Work With
Based on Marketing Donut, what you need to do first is determine who your audience is, then you can choose which media you will document through. This is so that the target audience you want can be reached, but not too wide either. Try to approach local media or those in the same industry as your brand or company, or industry-specific media.
Utilize Your Company Website
You can also use your company website to optimize this event. According to Glints, you need to write an article about what’s going on in your company. Also, don’t forget to include photos. These type of articles can also increase the company’s website visitors if done in accordance with SEO methods.
That’s how to make your brand or company event coverage run smoothly and optimally. We have also mentioned the benefits that can be obtained if you do one of these marketing strategies. If your company wants to hold an event and wants to document it, SHIFTinc. as a full service agency can help. We have experience in doing event coverage with various clients. You can see our portfolio before working together.
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