Indonesia 
English 
Branding is important in business, regardless of which line of business your company is in. The main purpose of branding is to introduce people, especially your customers, to your business and the services it offers. Furthermore, by exercising the right branding strategy, your business can develop its unique identity and shows its strengths and unique
Advertising effort can take on different forms: display, social media, printed, et cetera. And among those forms, we also know video advertising. Part of digital advertising cluster, video advertising has become one of marketers’ favorite advertising options due to its nearly unmatched ability to capture audience’s attention. The question is: what does make video an
In an era where people rely heavily on search engine, business should be able to acknowledge and take advantage of marketing opportunity resulted from that phenomenon. It’s kind of hard to imagine people living in this age without using the help of Google, and so, business should understand the right strategy that it can implement
With over 3.80 billion users in the world, social media has become a challenge to conquer for every business marketer. Social media marketing has become one of the main marketing strategies for business. Then, what is social media marketing? Social media marketing is the process of creating and sharing content through social media platforms with the intention of achieving
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