“The trend has been that mobile was winning. It’s now won.” – Eric Schmidt
Most people nowadays spend their lives on the internet, from work to socializing, even for shopping. 2019 Global Digital Reports suggest that Indonesians alone spend their time on the internet for 8 hours and 36 minutes per day, on average. That being said, you might notice that many businesses now have their own mobile applications or websites adjusting to that existing prospects. By doing so, these businesses can be miles ahead in the market. Thus far, if you have a business and don’t own either a website or mobile application, you are missing these benefits.
Create an excellent advertising platform
As a starter, you need either a website or mobile application to make the public know about your brand. Compared to brochures, flyers and business cards, setting out either a website or mobile app will boost the value of your business. Through those channels, potential customers can see what you are offering in just a fingertip away at all times.
Grow customers easier
Most people now spend more of their time on the internet. This habit opens up opportunities for digital channels like websites and mobile apps to rise. Both channels can be considered as the best option to market their businesses. In addition, they can provide and reach worldwide audiences in order to grow your customers easier and more effective. The larger audiences you have, the bigger the chances you are likely to gain more sales.
Improve customer engagement
In order to maintain a good relationship with customers, you need to provide a way for the customers to reach you. Moreover, having an online help desk feature within your website and mobile applications can facilitate your customers 24/7 easier and more efficient. This is one of the fastest ways for you and your customers to get responses about products and services at any time.
Build brand and credibility
Website and mobile applications contribute to building credibility and increasing brand awareness. Both channels allow customers to see what your brand is all about. Other than products and services, you can also tell more about your company. This strategy allows you to establish trust with your customers.
Maintain business strong in the market
Whether you own a small or big business, your website and mobile applications should exist to keep your business’ online presence strong and meaningful. A plus point if you can provide a professional-looking website and mobile application that are user-friendly to your customers. Other than that, those channels must have quality content and other factors to attract customers. In the end, it will have an impact on generating more sales.
To sum up, the internet has changed how we do business. We no longer have to walk down to the store to learn more about the products and services offered. Now, we can lean on the presence of websites and mobile applications to help businesses get prospects that provide a lot of benefits such as excellent advertising platform, grow customers easily, improve customer engagement, build brand and credibility, and also maintain business strong in the market.