Indonesia 
English 
Once or a few times a year, some companies regularly take their employees out for outing. It usually includes trip out of town for several days, packed with indoor or outdoor (or a combination of both) activities tailored for employees. When a company announces plan to hold an outing for employees, there is usually skepticism
When you hear the word team building, you might immediately think about a fun-filled activities, held a few times a year by company. However, beyond all the fun and games, actually employees can benefit from team building. This is because, besides providing some entertainment and opportunity for employees to get to know each other, team
Are you planning to hold a gathering once the pandemic is over? Are you excited yet dreading the outcome will come out a total failure? Fear not. While we’re still unlikely to spend much time socializing in the next few months, you can start learning how to plan a gathering from now. 1. Identify the
Have you ever attended a workshop? Or maybe received an invitation to one? Almost similar to seminar, business workshop is a frequently-held event for professionals. According to Collins Dictionary, workshop is “a period of discussion or practical work on a particular subject in which a group of people share their knowledge or experience”. Again, pretty similar to seminar, but the main difference is that
We most likely have attended a seminar at least once in our lives: educational or motivational seminar in college and probably business seminar after entering the workforce. Seminar usually discusses one particular topic with expert as speaker, and in the seminar, like-minded people who have similar interest can meet and have wide discussion on the
Branding, or rebranding, an office space might seem like a lot of work. Besides cost, it can also take a lot of time and effort to finish. But then you wonder, why do some companies still insist on doing it? Despite the sweat and tears, office branding is important, apparently. In fact, the importance of
Advertising campaigns continue to evolve over time, and they have become vastly varied in types. And in order for business to benefit from this, it has to be able to make use of and optimize available options of advertising campaigns there are. However, as tempting it is to utilize every advertising channel, certain option might
Have you ever entered an unfamiliar place or building, and couldn’t find where the restroom was? You wanted to ask people, but they seemed very occupied that you don’t want to interrupt them. Situation like that is when the use of wayfinding signage comes to play. According to SEGD, wayfinding “refers to information systems that
When you sell goods, of course you’ll pay most attention to the “actual” goods: the quality, the design, etc. However, most marketers know that product packaging is just as important as the product inside and that there are certain rules to product packaging. A good product packaging can be more than just a package; it
When you’re about to start a multi-platform marketing effort, every supporting aspect to your branding must be uniformed: the design, the color, the message, etc. This is the way to make people recognize your brand. Also, it will keep people recognizing when it appears in different platforms of advertising. To ensure this, every business should