We most likely have attended a seminar at least once in our lives: educational or motivational seminar in college and probably business seminar after entering the workforce. Seminar usually discusses one particular topic with expert as speaker, and in the seminar, like-minded people who have similar interest can meet and have wide discussion on the topic. For professionals, it is not uncommon for them to attend business meeting with particular business issue or topic as the center of discussion. While the common conception of business seminar is that it’s oftentimes boring – and that people dread it, there are actually benefits of attending business seminar which are highly beneficial for attendee’s personal and professional development.
1. Hone your communication skills
In seminar, including business seminar, speaker usually encourage participant to give their two cents about the topic being discussed – some even go on to prepare sessions arranged specifically for group discussion. This can help you hone your professional communication skills; you can also learn on how to arrange and present your thoughts and arguments. If prior to the seminar you’re not very good at it, business seminar is the right opportunity to learn from the expert and your peers.
2. Get motivated
Listening to success stories from the speaker and fellow attendees can get you motivated, which is super important in running a business and creating fresh ideas for it. Also, remember: motivation is contagious, so practice what you learn. Here’s what Chron had to say about it,
“… you should apply what you learned soon after returning to the office; otherwise, you would have wasted that function of the seminar.”
3. Learn from the expert
The opportunity to learn is probably one of the biggest factor why people attend seminar. Held and attended by professionals, you might learn a thing or two on how to improve your business. For example, you might learn how to make an effective marketing plan or business’ latest favorite marketing tool.
Remember to take notes and ask questions; make the most out of the opportunity.
4. Learn about your competitors
By attending business seminar, you can also keep tabs about your competitors: their strengths and weaknesses as well as what they’ve been up to lately. For your business, these are very valuable knowledge that, when used properly, can be beneficial.
Now this is probably another main reason why people attend business seminar: to network. Meeting and actually knowing other players in the industry is very important. You might meet your next vendor or business partner in business meeting, or you might even meet potential investor.