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Okay, let’s be real, we’ve all got a drawer full of branded pens and mugs we never use. Company merchandise often gets a bad rap for being generic and forgettable. But it doesn’t have to be that way! When done right, merchandise can be a powerful tool to boost your brand, engage employees, and even drive sales.
So, how do you break the mold and create company merchandise that people actually want? Here are a few ideas to get your creative juices flowing:
Think Outside the Box
Go Beyond the Basics
Instead of the usual suspects, consider unique items that reflect your company culture and values. Are you a tech startup? Branded phone grips or portable chargers might be a hit. A fitness company? Yoga mats or resistance bands could be a good fit.
Focus on Quality
No one wants a cheap, flimsy t-shirt that falls apart after one wash. Invest in high-quality materials and construction to ensure your merchandise is durable and long-lasting.
Prioritize Practicality
The best company merchandise items are those that people will actually use. Think about items that are relevant to your target audience and their everyday lives.
Turn Your Merchandise into a Marketing Machine
Spark Conversations
Unique merchandise acts as a walking advertisement. Imagine someone sporting your company’s cool tote bag at the grocery store – instant brand exposure!
Reward Loyal Customers
Offer exclusive merchandise as a reward for loyal customers or as part of a special promotion. This creates a sense of exclusivity and encourages repeat business.
Boost Employee Morale
High-quality merchandise can make employees feel valued and appreciated. It also fosters a sense of community and belonging within your company.
Need Help Creating Awesome Merchandise?
SHIFTinc can help you develop a merchandise strategy that aligns with your brand and resonates with your target audience. From concept to creation, we’ll handle everything, so you can focus on what you do best.
Contact us today to learn more!
