Tuesday, 01 October 2024 / Published in Blog

Somethinc Spill The Tea: A Sneak Peek at Their Newest Launch

There’s always a buzz about Somethinc!

Somethinc recently launched its newest product. I salute the Somethinc team for not only thinking about the innovation of their products, but also how to make their new products known to the public and sold well by their customers! It’s no wonder that their products can sell 20k+ pcs in just 1 day!

What do you think Somethinc does?

Campaign Timeline Somethinc

Somethinc is really thinking about how to make their latest product not only known, but also created:

Curiosity: People’s curiosity
FOMO: Fear Of Missing Out.
Exclusive: It’s highly anticipated and feels special to get the item.

Timeline:

Pre-launch: August 21-27, 2024
Launch: August 28-30
Post-Launch: September 1-now

Somethinc takes approximately 1 week to increase brand awareness on its latest product!

What Somethinc did during the campaign period:

Pre-Launch

Upload content on all media they have to increase curiosity and awareness
Instagram
X
TikTok
Youtube
Facebook
KOL Collaboration so that people can FOMO and consider buying the product
Giveaway to increase interaction with the audience
Paid Ads to increase awareness and consideration to buy

Launch

Provide a limited offer of Free Exclusive Gift to maximize the number of conversions
Lip Socket
Lip Holder
Fun fact! This gift is the fruit of collaboration with other brands and has been echoed in the pre-launch phase. The gift is also well thought out!
Paid Ads for retargeting and maximizing the number of conversions
Offline campaign to maximize conversion value

Understand the Audience!

Somethinc really understands their audience. They really listen to their audience’s feedback, desires and characteristics! No wonder their campaigns really resonate with their audience!

Unique Selling Propotions

Somethinc understands what the ‘audience’ wants to hear, not just the features offered but also the benefits. This is the difference!

Feature

Contains SPF (proven by SPF test and UV camera)
Moisturizing (ingredients contained in the product)
Tinted (choice of shade or color offered is diverse)

Benefit

Makes lips plumpy (likened to jelly)
The color is suitable for all available skins and undertones (packaged with swatches to hands or lips with different skin colors and undertones)
Suitable for different makeup styles (packaged with different makeup styles such as Bold, Natural, Korean Makeup.)

KOL Campaign

Launching a new product to sell well does it have to be with KOLs who have a lot of followers?
Oh of course not!
That is, each KOL has its own role for a campaign.

We at SHIFTinc understand that a successful product launch requires a well-thought-out strategy and precise execution. Just as Somethinc managed to make the most of its new product launch, we are ready to help you design an unforgettable launch event. With our experience in organizing various corporate events, ranging from product launches, conferences, to team building events, SHIFTinc is here as a creative solution to ensure every important moment of your company becomes a memorable and effective momentum.