When you sell goods, of course you’ll pay most attention to the “actual” goods: the quality, the design, etc. However, most marketers know that product packaging is just as important as the product inside and that there are certain rules to product packaging. A good product packaging can be more than just a package; it
Have you ever received leaflets, brochures, notebooks, or even calendars with a brand’s name on it? Those are part of what we call as marketing collateral, and the examples above are among some of the most popular collaterals. But what is it exactly, and why is marketing collateral important? In short, marketing collateral is media
When you’re about to start a multi-platform marketing effort, every supporting aspect to your branding must be uniformed: the design, the color, the message, etc. This is the way to make people recognize your brand. Also, it will keep people recognizing when it appears in different platforms of advertising. To ensure this, every business should
Listening to and be aware of when your business is mentioned in the media is very important if you want to maintain brand. You know what? Business can actually do that through media monitoring. So, here’s a guide to media monitoring. After sending out press releases and setting up press conferences, the next task now
Ensuring that your business gets huge media coverage is always one of marketing goals. It will subsequently lead you to bigger audience, engagement, and exposure, and your business growth can definitely benefit from it. One strategy to directly reach media and journalists is through press conference – in addition to press release. It has some
When your business gets coverage and exposure from huge mainstream media, you know it is marketing done right. Getting a mention in news, TV programs, and media alike is important if you want to reach more audience, investors, etc. In order to receive the highly-desired media coverage, company should prepare a good, well-thought press release.
One of the tools that can improve communication between employees in a company is intranet. But what is intranet? Staffbase said the definition of intranet has been constantly changing and developing over time. However, at the most basic level, it’s a “private internal network designed to support an organization’s employees by facilitating communication, collaboration, and
Have you ever wanted to make a one-stop platform for your business where you can sell products, build brand by showcasing your business, and house contents related to your business? If yes, then you must consider building website for business. In this digital world, your business will benefit greatly from having its own professional website.