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Friday, 11 December 2020 / Published in Blog
product packaging
When you sell goods, of course you’ll pay most attention to the “actual” goods: the quality, the design, etc. However, most marketers know that product packaging is just as important as the product inside and that there are certain rules to product packaging. A good product packaging can be more than just a package; it
Friday, 11 December 2020 / Published in Blog
marketing collateral
Have you ever received leaflets, brochures, notebooks, or even calendars with a brand’s name on it? Those are part of what we call as marketing collateral, and the examples above are among some of the most popular collaterals. But what is it exactly, and why is marketing collateral important? In short, marketing collateral is media
Friday, 11 December 2020 / Published in Blog
brand guidelines
When you’re about to start a multi-platform marketing effort, every supporting aspect to your branding must be uniformed: the design, the color, the message, etc. This is the way to make people recognize your brand. Also, it will keep people recognizing when it appears in different platforms of advertising. To ensure this, every business should
Friday, 11 December 2020 / Published in Blog
media monitoring
Listening to and be aware of when your business is mentioned in the media is very important if you want to maintain brand. You know what? Business can actually do that through media monitoring. So, here’s a guide to media monitoring. After sending out press releases and setting up press conferences, the next task now
Thursday, 10 December 2020 / Published in Blog
press conference
Ensuring that your business gets huge media coverage is always one of marketing goals. It will subsequently lead you to bigger audience, engagement, and exposure, and your business growth can definitely benefit from it. One strategy to directly reach media and journalists is through press conference – in addition to press release. It has some
Thursday, 10 December 2020 / Published in Blog
press release
When your business gets coverage and exposure from huge mainstream media, you know it is marketing done right. Getting a mention in news, TV programs, and media alike is important if you want to reach more audience, investors, etc. In order to receive the highly-desired media coverage, company should prepare a good, well-thought press release.
Thursday, 10 December 2020 / Published in Blog
internal publications
Maintaining good and effective communication is one of the keys to a successful organization and business. Keeping the employees engaged and informed on the latest company development can create a sense of belonging as well as excitement among those who run the business. In return, everyone becomes eager to participate in the affairs and partake
Monday, 07 December 2020 / Published in Blog
benefits of intranet for business
One of the tools that can improve communication between employees in a company is intranet. But what is intranet? Staffbase said the definition of intranet has been constantly changing and developing over time. However, at the most basic level, it’s a “private internal network designed to support an organization’s employees by facilitating communication, collaboration, and
Monday, 07 December 2020 / Published in Blog
mobile apps for business
In this day and age where the use of mobile phone has become a staple among people, mobile apps has emerged as one of the many marketing tools for business. Not merely a tool, if utilized and designed properly, the use of mobile apps for business can be very beneficial and help enhancing the brand.
Monday, 07 December 2020 / Published in Blog
website for business
Have you ever wanted to make a one-stop platform for your business where you can sell products, build brand by showcasing your business, and house contents related to your business? If yes, then you must consider building website for business. In this digital world, your business will benefit greatly from having its own professional website.

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