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Choosing the right company merchandise can be tricky. Do you go for practical items your employees and clients will actually use, or opt for something eye-catching to make a statement? Here’s our take on functional versus flashy company merchandise.
Why is Company Merchandise Important?
Before we dive in, let’s recap why investing in company merchandise is a smart move:
- Brand Awareness: Every time someone uses your branded merchandise, they’re subtly promoting your company.
- Employee Morale: Giving your team cool stuff shows appreciation and fosters a sense of belonging.
- Customer Loyalty: Who doesn’t love a freebie? It’s a great way to say “thank you” and keep your brand top-of-mind.
Team Functional: The Power of Practicality
Think functional company merchandise as the workhorse of the promotional world. These are items people use regularly, maximizing your brand’s visibility.
Examples:
- Drinkware: Mugs, tumblers, and water bottles are always a hit.
- Tech Accessories: Phone chargers, USB drives, and power banks are super practical in our digital world.
- Apparel: T-shirts, hoodies, and caps are classic for a reason.
Why Choose Functional?
- High Usage = High Visibility: The more people use your merchandise, the more exposure your brand gets.
- Lasting Impression: Durable, functional items stay with people longer, reinforcing your brand message.
- Cost-Effective: Many functional items are budget-friendly, allowing for wider distribution.
Team Flashy: Stand Out from the Crowd
Flashy company merchandise is all about making a bold statement and leaving a memorable impression.
Examples:
- Unique Gadgets: Think Bluetooth speakers, wireless earbuds, or even mini drones.
- Premium Apparel: High-quality jackets or stylish bags with subtle branding.
- Experiences: Offer tickets to events or gift certificates for memorable activities.
Why Choose Flashy?
- Wow Factor: Creates a sense of excitement and exclusivity around your brand.
- Conversation Starter: Unique items get people talking and generate buzz.
- Stronger Brand Recall: Memorable merchandise helps your brand stand out from the competition.
Finding the Right Balance for Your Brand
The best approach often lies in striking a balance between functionality and flashiness. Consider these factors:
- Your Target Audience: What do they value? What kind of lifestyle do they lead?
- Your Budget: Flashy items often come with a higher price tag.
- Your Marketing Goals: Are you aiming for mass appeal or targeted impact?
Pro Tip: Don’t be afraid to mix it up! Offer a range of promotional products to cater to different preferences.
SHIFTinc: Your Creative Partner in Jakarta
At SHIFTinc, we’re experts at creating impactful company merchandise that aligns with your brand identity and marketing objectives. Whether you’re leaning towards functional, flashy, or a mix of both, we can help you develop branded giveaways that leave a lasting impression.
