The way business advertises and promotes brands have been developing over time and have only become more and more varied. From hard sell technique, like TV ads, to soft sell, like releasing branded web series. Even though web series probably is still not as popular as other advertising methods, we predict it will become significantly
Increasing engagement is almost on every brand’s to-do-list. Various marketing efforts are available at your disposal for brand to reach customer and your potential ones. From printed to social media ads, event marketing is also a popular choice among marketers. However, not only is it important to carefully plan and execute the event, a successful
Branding is important in business, regardless of which line of business your company is in. The main purpose of branding is to introduce people, especially your customers, to your business and the services it offers. Furthermore, by exercising the right branding strategy, your business can develop its unique identity and shows its strengths and unique
Advertising effort can take on different forms: display, social media, printed, et cetera. And among those forms, we also know video advertising. Part of digital advertising cluster, video advertising has become one of marketers’ favorite advertising options due to its nearly unmatched ability to capture audience’s attention. The question is: what does make video an
In an era where people rely heavily on search engine, business should be able to acknowledge and take advantage of marketing opportunity resulted from that phenomenon. It’s kind of hard to imagine people living in this age without using the help of Google, and so, business should understand the right strategy that it can implement
Managing relationship with customers can be a complicated task, no matter in what line of business your company is in. With each customer, there are different things to handle, and keeping up with each and every customer’s latest update can seem daunting. Since it exists to help you with that crucial task, CRM is important
How many of businesses nowadays sell their products exclusively through physical stores? Not that much anymore, I’d say. Ever since online sales made possible, it has been the main choice and prima donna among business owners. Many predict that it will keep growing and growing in the years to come. The inevitable grow of small and medium
With the rise of social media and the ever-growing numbers of its users worldwide, expanding advertising effort to the social media platforms seems to be the only option. However, some marketers might find the strategy quite tricky, especially compared to more conventional advertisements. Among some of the most popular platforms for social media marketing are
With over 3.80 billion users in the world, social media has become a challenge to conquer for every business marketer. Social media marketing has become one of the main marketing strategies for business. Then, what is social media marketing? Social media marketing is the process of creating and sharing content through social media platforms with the intention of achieving